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What’s a financial plan? Glad you asked.

The term “financial plan” can be pretty vague, and depending on who’s doing the talking, they could be talking about wildly different things. So when we talk about a “personal financial plan”, what are we talking about? While for some people, the first thing that comes to mind is budgeting, for others it’s what they need to do over the medium and long-term to hit certain goals.

At Planswell, a financial plan shows you the absolute best thing to do with your money every month so you can enjoy the highest possible standard of living for the rest of your life.

So, we won’t tell you to spend less on the things you enjoy. You can save as much or as little as you wish. We’re more of a crystal ball company, showing you exactly what you need to do on a monthly basis so you can hit retirement with an income that makes sense for you. We hope you’ll take advantage of this rare insight to make the financial decisions that will make you happiest.


The three critical components of a financial plan are Investing (the amount you’re putting aside to reach your goal, where to put it and how to invest it), Insurance (to make sure your goal is reached no matter what happens to you) and Borrowing (being super efficient with your debt and mortgages so that there’s more in your pocket when all’s said and done).

These three domains have been separate traditionally, but by bringing them together, and optimizing them with each other, you’re setting yourself up for the best possible outcome to truly understand your financial situation. If you’re curious about some of the underlying principles and assumptions of our financial planning engine, you can read about them here.

Our unifying company principle is to always do what’s in the absolute best interest of our client, and we make sure that’s a measure that we’re held to inside and out. While there are a lot of different paths a person can take with regards to planning their financial future, we believe that ours will serve you best.


The best financial plan is also the easiest.

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